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About Us and Who We Are

April 26, 2015

ProTradeCraft is a collection of best practices for trade contractors built for a phone. Launched in 2015 by Professional Remodeler magazine and SGC Horizon, ProTradeCraft users will find valuable tools and "how to" content for residential construction professionals through videos, animations, podcasts and mobile handbooks.


Our aim is to deliver useful and interesting construction know-how to all skill levels in formats that work well on phones, laptops, and widescreen TVs. The content ranges from rough framing carpentry to cabinetmaking/woodworking to the building science of high-performance construction.


In its first years of existence, Protradecraft has won numerous national and regional awards for editorial excellence. Listed below are the national awards.


  • Silver ASBPE Award, Best Webinar


  • Silver ASBPE Award, Best Video
  • Finalist, Jesse Neal Award, Best Video


2018: Best Instructional Content Jesse Neal Awards


  • Best Technical Content (Jesse Neal Awards)
  • Best Video Tutorial (Gold ASBPE Award)
  • Best Podcast (Silver ASBPE Award)
  • Finalist: Best Instructional Content, Best Use of Video, Jesse Neal Awards
2016: Finalist: Best Technical Content, Jesse Neal Awards



Dan Morrison, Editor in Chief 
Linked In | Facebook | Twitter

Fernando Pagés Ruiz, Latin America Editor 
Linked In | Facebook 

Matt Jackson, Contributing Editor
Website | Google+


Business Opportunities

Tony Mancini, Publisher
Linked In | Twitter

Bill Black, Director of Sales
Linked In 


Technical Advisory Team:

Allison Bailes (physicist, HVAC expert)
Website | Linked In 

David Joyce (Deep energy builder/remodeler)


Chris Whalen (general contractor, remodeler, finish carpenter)

Brent Hull (historic carpentry expert, craftsman)
WebsiteLinked In

Betsy Pettit, FAIA (Architect, building science expert)
WebsiteLinked In | Twitter

Michael Anschel (high-performance remodeler, energy consultant)
Website | Linked In | Twitter | Facebook

Mike Maines (Designer, craftsman, carpenter)
WebsiteLinked In

Dan Kolbert (High-performance builder/remodeler)
WebsiteLinked In 

Steve Baczek, AIA (architect, building science expert)
WebsiteLinked In 

Mike Duclos (Passive house engineer)
WebsiteLinked In

Elizabeth DiSalvo, AIA (architect, green building expert, design pro)
WebsiteLinked In

Carl Seville (Rater/Verifier, former remodeler )
WebsiteLinked In 

Doug Horgan (High-performance building/remodeling quality control expert)
WebsiteLinked In | Twitter | YouTube

Jeff May (IAQ expert)

Mark Paskel (safety expert)
WebsiteLinked In 


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